CLOSER LOOK: Committed to buying Canadian? Watch out for ‘maple-washing’

As many shoppers have discovered, buying Canadian is not always as simple as it sounds.

Made in Canada? Product of Canada? Read those labels carefully.

Here's another thing to watch out for: "maple-washing."

As businesses rush to tap into our Trump-inspired national pride, some are overstating their ties to Canada in order to win over customers.

Tonight on 'Closer Look,' we revisit our podcast interview with McMaster University business professor François Neville, who has some thoughts on how to spot the maple-washers.

You can watch the full episode HERE.

WATCH: Buy Canadian? It feels so good — and might actually make a difference

Hosted by Scott Sexsmith and Michael Friscolanti, the Editor-in-Chief of Village Media, Inside the Village is a news and current affairs podcast that provides a weekly window into some of the best local journalism from across our chain of Ontario newsrooms. Produced by Derek Turner, the program also explores bigger-picture issues that impact people across the province.

Every episode can be found HERE. If you prefer the audio version, it is available wherever you find your favourite podcasts.

Have something to say? You can reach us at itv@villagemedia.ca.

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