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George Stroumboulopoulos says...

Music World, the last standing Canadian-owned retail music chain is expected to close the doors of all 72 stores including our own Station Mall location.
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Music World, the last standing Canadian-owned retail music chain is expected to close the doors of all 72 stores including our own Station Mall location.

This comes after the new owners, who purchased Music World's parent company last week, placed Music World into bankruptcy protection.

On-line file sharing, downloading, internet retailers, digital radio and big-box outlets such as Wal-Mart which can afford to sell music at a loss are suspected in the demise of Music World and other national chains.

Last night on CBC's The Hour, host George Stroumboulopoulos followed the mention of Music World's closure by reminiscing about the good old days of the mixed tape and the message and meaning behind them.

Stroumboulopoulos encouraged his Canadian viewers to partake in what he dubbed "Operation Disc Drop."

The concept is simple.

Create a mixed CD of music that moves you, that is important to you, that you think others should know about.

"Don't just pick songs you hear on the radio," he advised the audience.

Once you have compiled your perfect CD, leave it somewhere.

Anywhere.

On a bus, a park bench, a public washroom, a random doorstep.

Be creative.

If you find one of these discs, listen to it, save it to your computer if you wish and then leave it somewhere for someone else to enjoy.

If you create a disc for Operation Disc Drop, visit www.cbc.ca/thehour and e-mail your track-listing along with the location you dropped your disc to Stroumboulopoulos.

I'm not sure what he's planning to do with this information, but I'm sure he has something up his sleeve.

Ironically, it is practices much like this, on a much grander scale of course, that are allegedly hurting the music industry.

But whatever.

It's a fun idea.

Will your disc make it from coast to coast?

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Donna Hopper

About the Author: Donna Hopper

Donna Hopper has been a photojournalist with SooToday since 2007, and her passion for music motivates her to focus on area arts, entertainment and community events.
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