Pay-per-view deal announced for Survivor: Cook Islands

NEWS RELEASE

BELL CANADA

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In a major U.S. studio first, Survivor: Cook Islands will be available on pay-per-view in Canada - CBS Paramount International Television licenses pay-per- view rights to Bell ExpressVu

HOLLYWOOD, California, September 15 - CBS Paramount International Television and Bell ExpressVu have reached an agreement to offer Survivor: Cook Islands on pay-per-view in Canada, marking the first major U.S. studio pay-per- view agreement for one of its current primetime series.

The deal was jointly announced today by Armando Nunez, Jr., president, CBS Paramount International Television and Gary Smith, president, Bell ExpressVu.

In making the announcement Nunez commented, "CBS Paramount is pleased to partner with Bell ExpressVu in this unprecedented deal."

"This is the first pay-per-view deal we've announced to make Survivor available on this new platform," Nunez said, "providing more opportunities for viewers to see and stay with the show."

"Bell ExpressVu is proud to be the first ever to make Survivor: Cook Islands available on pay-per-view," said Gary Smith, president, Bell ExpressVu.

"Working with CBS Paramount to bring this world-class show to Canadians coast-to-coast, is another example of how Bell ExpressVu continues to lead the industry by delivering the very best in content, choice and viewer flexibility," Smith said.

This is the first time in Canada a U.S. network television series can be seen the next day on pay-per-view.

Survivor: Cook Islands episodes will be available every hour on the hour from 6 a.m. Friday to 6 a.m. Saturday on channel 401 following its Thursday broadcast on Global television in Canada at 8 p.m.

In addition, Survivor Rewind, which includes the most recent four episodes, will be available back-to-back on Wednesdays all day long.

ExpressVu subscribers will be able to watch commercial-free episodes.

Survivor: Cook Islands is hosted by Jeff Probst and produced by SEG, Inc.

Mark Burnett and Tom Shelly are the executive producers.

Doug McCallie and Kevin Greene are co-executive producers.

Survivor: Cook Islands is internationally distributed by CBS Paramount International Television.

With more than 1.7 million customers, Bell ExpressVu is Canada's largest digital television provider, nationally broadcasting more than 400 digital video and audio channels, including the most High Definition channels in Canada, international programming and unique interactive TV services.

CBS Paramount International Television is one of the most diverse suppliers of current and library programming to the international television marketplace featuring drama, comedy, talk, court, game shows, entertainment news, news and movies of the week from a catalog of over 70,000 hours.

Programming from CPITV can be seen in over 200 countries and in more than 30 languages.

Additionally, the Division supervises the development and production of television programming customized for the international marketplace and producing product with international partners.

CPITV offers programming from CBS Paramount Network Television, CBS Paramount Domestic Television, CBS Productions, King World Productions, CBS News and Spelling Television.

CBS Paramount International Television is a division of CBS Paramount Television, a unit of CBS Corporation.

About Bell Canada

Bell Canada is Canada's national leader in communications with 28 million customer connections across the country.

The company provides consumers with simple solutions to all their communications needs, including telephone services, wireless communications, high-speed Internet, digital television and voice over IP.

Bell also offers integrated information and communications technology (ICT) services to businesses and governments, and is the Virtual Chief Information Officer (VCIO) to small and medium businesses (SMBs).

Bell is proud to be a Premier National Partner and the exclusive Communications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.

Bell is wholly-owned by BCE Inc.

For information on Bell's products and services, please visit www.bell.ca, and for corporate information on BCE, please visit www.bce.ca.


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