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Mystery solved on fate of Bruce St. Beer Store

'As the marketplace shifts, we must adapt our business model to ensure we continue to meet the needs of our customers,' the Beer Store said
beerstore-brucest
The Beer Store on Bruce Street.

SooToday has learned the Bruce Street Beer Store will soon close to become a distribution warehouse. 

“The Beer Store site in Sault Ste. Marie, located at 250 Bruce St., will close the retail footprint and transform fully to a distribution warehouse to better service the needs of our logistics customers in the market,” a news release said.

“The Beer Store has been in business for over 97 years, and we take pride in serving our customers with the best service possible while offering a wide selection of beer and an easy to return empty process,” said Ozzie Ahmed, Vice President of Retail, TBS. 

“However, as the marketplace shifts, we must adapt our business model to ensure we continue to meet the needs of our customers.” 

Ahmed said the Beer Store closely monitors the performance of each store and at times they need to make the challenging decision to close select stores.

“While we acknowledge that closures can be disappointing for our loyal customers and the dedicated employees who work in these stores, every decision we make is rooted in our commitment to being a sustainable business and ensure we can continue serving customers for many years to come. 

“Throughout this process, we remain committed to treating our employees with respect, supporting them through transitions, and recognizing their contributions to our business.”

The closure will take effect on June 15. Four other stores in Ontario will close.

SooToday has reached out to the Beer Store to ask what will happen to the local employees. 



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