It's 2022 in Canada, and the cannabis market is booming.
From the big cities to the farm towns, cannabis shops are popping up everywhere.
Back in the day, to get some quality cannabis products , you had to know a guy or possibly wander around downtown and scope out a fellow stoner while trying not to look too suspicious. Nowadays, it's as easy as checking Leafly in your neighbourhood or calling up your local pot shop for delivery. You can now have a variety of products on demand, as long as it's during regular retail hours, and of course - you must be of legal age.
From a Bud Guide’s perspective, it's been a wild ride, and we're not anywhere close to the finish line yet.
Retail cannabis employees come from assorted backgrounds; some have roots deep in the legacy markets and have been around since before legalisation. Others come from a customer-service or management background and have worked their way up, adding their version of magic and ancillary know-how to the sale of marijuana. Some of them fell into it by chance and have discovered a new passion within a fun and continuously evolving industry. Yesterday's bartender, retail manager or cannabis consuming soccer mom is today's Cannista, Budtender, Bud Guide, or Chronniseur.
They all share a common theme; the love of cannabis and cannabis products.
What's the best part about working in retail cannabis?
Zachary McCready, Bud Guide at Due North Cannabis explains.
“As a Bud Guide, the best part of the work-day is helping customers find what they desire,” said Zach. “Whether that's chasing high THC potential, tasty terpene content, or more education on the vast array of evolving consumption methods and usage.
“Every customer experience is a journey, whether it's guiding veteran smokers, novice consumers or simply the canna-curious, there is always something new to learn, discover and explore. The infancy and fast-pace of the industry continues to blossom our passions. With so much room to grow, it's a wonderful space to share your fascinations and discover new ones with your customers.
“The demographics of cannabis clientele span all facets of society; to this day it still amazes me when I overhear a veteran stoner grandmother giving experienced cannabis recommendations to our younger, more 'green' customers.”
The methods and interest for recreational cannabis among users vary almost as much as the diversity of cannabis products now available to consumers.
“Some customers will know what they want and don't hesitate to tell you, while others test your knowledge base, consumption background, and suggestions, added Zach. “Then there is the new cannabis consumer, and they may want to dip their toes in, whether that be trying low-dose THC/CBD gummies, a beverage or a topical cream. “Other customers search for craft-grown, small-batch, high-terpene cannabis with a distinct taste, smell, or unique high.”
Whether they are new to cannabis or experienced members, Zach says that many customers tend to find value in the many loyalty programs now being featured as competition begins to heat up.
“We often have customers asking about our Explorer’s Club so they can take advantage of different incentives. “As loyalty begins to become mainstream it’s exciting to discover new innovations for us Bud Guides to engage with our customers and help them to earn points towards Due North Cannabis apparel, merch and more.”
With the help of a web-based application, Due North Cannabis customers can accomplish missions, get updates on their favourite products, learn about new innovations, and even order delivery and curbside.
“Ultimately, our job is to facilitate trust between consumers and the growing legal cannabis industry, and this rests on our knowledge, suggestions and dedication to our craft. As Bud Guides, we carry the chronic-compass, and our motto is straightforward; Our duty is to guide, educate and help you explore. Your journey with cannabis starts here, let our compass be your guide.
"Support your local cannabis shops, and if you enjoyed the service, tip your BudGuides. Puff on, fellow cannabis enthusiasts!”
About Due North Cannabis
At Due North Cannabis Co. we tend to go by the name of Budtender or Bud Guide. Our goal is to guide you on your journey with cannabis by helping our fellow cannabis explorers learn about new products and to help them to discover their new favourite strains. Check out one of our Cannabis Cabins: Unit 1, Churchill Plaza or 695 Pine St. near Food Basics. You can also shop online at www.duenorthcannabis.ca for curbside pickup and delivery. A special thank you to Zach McCready for providing his insights into our unique industry!
New location opening soon! Visit us at 710 Second Line E this March!