What would you do if you suddenly had a bit of free time on your hands? If you weren’t constantly stressed out by a seemingly unending to-do list and could finally carve out some space for yourself?
Many people, especially women, carry a heavy mental and emotional load each day. It’s the invisible weight of remembering, organizing, planning, managing, and caring—for homes, families, work, and everything in between. Though often overlooked, it quietly affects our well-being, relationships, and ability to truly thrive.
Whether you’re a busy professional who needs help managing a hectic schedule, a parent overwhelmed by daily to-dos, or a senior looking for dependable support, one local company has the solution. They are compassionate and judgment-free, and meet clients where they are.
“I want our clients to see Divide and Conquer as a trusted extension of their lives—a reliable support system that empowers them to spend more time doing what truly matters,” says Founder Hillary Pagnucco. “Our goal is to provide not just services, but peace of mind, relief, and a sense of balance.”
Some feel sheepish about reaching out, thinking it’s wrong to hire help for something they should be able to do themselves. They worry about what it might mean, that having to hire help indicates they’re not managing their responsibilities.
The shame and stigma is self-inflicted—and it isn’t at all deserved.
“This reflects a mindset we’re working hard to change. There’s still a lot of pressure to carry the emotional and physical weight of daily life without asking for help,” says Hillary. “But here’s what I want people to know: delegating tasks doesn’t mean you’re failing—it means you’re being intentional about your energy and priorities.”
“Our services are about support, sustainability, and sanity. Whether you’re a parent, a busy professional, or someone simply trying to find breathing room in your week, asking for help is a smart, strong, and strategic move. We’re not here just to complete tasks—we’re here to help you create space for the life you want to live.”
How it works
Pricing is per hour. The company offers flexible and personalized service packages that are tailored to each client’s unique needs. This could involve weekly laundry help, occasional organizing, or ongoing errand support.
They always strive for consistency and comfort, so the same concierge is assigned to each home. “That personal connection matters—it builds trust and helps our clients feel truly supported,” says Hillary.
Services offered in Sault Ste. Marie include:
- Home organization
- Pet care
- Personal shopping
- Errands
- Laundry
- Cleaning
- Meal preparation
“At Divide and Conquer, our services may look like laundry, errands, or home organization on the surface—but what we really offer is relief. We lighten that load, both practically and emotionally, by stepping in with non-judgmental, thoughtful support.”
This kind of help is anything but a luxury; it’s both a form of self-care and a sustainable solution.
“We’ve been conditioned to believe that doing it all is a badge of honour, but it’s not. It’s often a fast track to burnout. The shift we’re starting to see—and one I hope to accelerate—is people realizing they’re allowed to ask for help, that needing support isn’t a weakness, and that they deserve a life that feels manageable and meaningful,” says Hillary.
It’s a topic that isn’t just timely, it’s necessary.
“Let’s start normalizing conversations about the mental load, lifting the shame around needing help, and encouraging people to build lives supported by community, delegation, and compassion.”
Visit Divide and Conquer Personal Concierge Services or call 705-257-8580.
Follow them on Facebook, Instagram @divide_and_conquer and Linktree.
