Discover the most undiscovered store in the Sault. In the cozy corner of Northern Avenue Plaza. Located next to the Golden Dragon Restaurant lies a hidden gem for children's apparel, shoes and accessories—MySquareFeetHome Kids.
This holiday season, the store is looking to share their high-quality and reasonably priced special occasion dresses for little girls aged one to 12. Their special occasion dresses cover all important events in a child’s life, such as birthday parties, Christmas celebrations, weddings, baptisms, communion, family photos, school picture day, school graduations and more.
The girls' special occasion dresses are machine washable and ironable, come with full top-to-bottom cotton-satin liner and are moderately fluffy.
The store is not just a place to shop; it’s a destination where families can come together to create memorable experiences.
High-quality special occasion clothing made affordable for every child
The store opened in August 2023 with a goal to make little girls' special occasion dresses available and accessible locally to the Soo and nearby Algoma communities at reasonable prices.
The founder insists, “Irrespective of one’s pocket or wallet power, every child should be able to make special memories without compromising.”
This philosophy is clearly reflected in their pricing strategy, with dresses ranging from $29.99 to $49.99, where a flat price is charged for a dress, regardless of size.
A one-stop shop for children’s needs
Originally focused solely on girls' special occasion dresses, MySquareFeetHome Kids has expanded to offer a variety of children's casual wear clothing, newborn stuff, school bags, shoes and hair accessories.
The store is gearing up to expand its product range significantly by next year. This expansion will include a diverse array of boys' special occasions and casual wear, an extensive selection of toys, themed birthday party decorations, winter essentials, and gifts for newborns. Additionally, they plan to broaden their girls' special occasion dress sizes to accommodate up to 15-year-olds.
Unique designs, high-quality materials, low maintenance
The store prides itself on offering unique designs tailored to the needs of active children, such as high-low dresses that prevent tripping and are easy to move in.
“Our dresses are designed with the child in mind. From three to four layers of tulle and satin interiors to safe zippers and glitter options, we ensure quality is paramount,” the founder elaborates.
2024 holiday season specials
As the holiday season approaches, MySquareFeetHome Kids is excited to unveil a fresh palette of dress designs, especially highlighting their new red, green, white and gold collection, perfect for festive occasions.
These charming dresses, available in glittery and subtle styles, cater to all tastes, ensuring every little girl feels like a princess at holiday gatherings. With options like the elegant off-shoulder silver and red combination and more vibrant full-glitter designs, the store provides a delightful array of choices that promise style and comfort.
This season, choosing a MySquareFeetHome Kids dresses means giving the gift of joy and confidence to your little ones, making holiday celebrations even more magical and memorable.
Engagement with the community
MySquareFeetHome Kids is deeply committed to the local community. Despite its somewhat hidden location, the store has embarked on initiatives like bus advertisements, around-the-corner signage and social media engagement through their website and Instagram to raise awareness.
“We’re grateful for the support and appreciation for our dresses. It's encouraged us to keep improving and expanding our offerings,” says the founder.
The store also plans to start special orders to meet specific customer needs, emphasizing its commitment to community responsiveness.
“If a customer can’t find what they need, we invite them to tell us, and we'll do our best to accommodate their requests,” they add.
Common misconceptions
MySquareFeetHome Kids is actively addressing common misconceptions that may deter potential customers from stepping into their store.
One persistent belief is that the store only offers dance party wear, while another is the assumption that the quality of the dresses must mean high prices. In reality, the store prides itself on providing a diverse array of high-quality special occasion attire suitable for all types of children's events, from birthdays to weddings, all at surprisingly affordable prices.
Additionally, customers are always welcome to visit, even if they aren't looking to buy anything specific. Window shopping is encouraged. By addressing these misconceptions, MySquareFeetHome Kids looks forward to attracting more families to their store, demonstrating that elegance and quality are available at affordable prices.
Looking forward
As the holiday season approaches, MySquareFeetHome prepares to launch new dress designs and anticipates a busy period. With a planned Black Friday sale and inventory clearance sale, the store looks forward to clearing out current inventory to make room for next year's new arrivals.
MySquareFeetHome is a testament to community support and the importance of accessible luxury. For those in the Sault and nearby areas in the Algoma region, the store promises a shopping destination and a place to create joyful childhood memories—one special occasion at a time.